The Team

Elisa C. Baek, Ph.D.
Elisa: pronounced like “Melissa” without the “M”
Baek: pronounced “Bek”
Lab Director
Elisa Baek is an Assistant Professor of Psychology at USC. She completed her B.A., M.A., and Ph.D., at the University of Pennsylvania and her postdoctoral training at UCLA. Elisa draws from methods and approaches from social psychology, neuroscience, network science, and communication to study what helps people feel socially connected to one another. Outside of the lab, she enjoys hosting dinner parties and going out in nature with the lab pup, Mochi.
elisa.baek@usc.edu | CV |

Begüm Babür
Begüm: pronounced like legume with a B instead of an L
Babur: pronounced "Bah-bure"
Ph.D. Student
Begüm graduated from Barnard College, with a B.A. in Psychology and a minor in Statistics. She is currently a second year doctoral student in the Social Connection Lab. Broadly, she is interested in studying what makes two people click and what distinguishes people who can easily create successful social connections from others. Outside of the lab, she enjoys traveling, finding good music and food spots in the city, and photography.
babur@usc.edu | CV |

Jina Saewon Chung
Ph.D. Student
Saewon is a first-year doctoral student in the Social Connection Lab. She completed her B.A. and M.A. in Psychology at Korea University. She is interested in studying the factors that affect individuals' feeling of social connection and exploring the neurological underpinnings of these connections. Outside of the lab, she loves traveling, enjoying music, and spending time with her dog.

Jinsol Chung
Ph.D. Student
Jinsol is a third-year doctoral student with a B.S.S and M.S.S. in developmental/clinical psychology from Ewha Womans University. Before joining USC, she worked as a school counselor at a middle school in South Korea. In the SoCo Lab, she hopes to explore what it means to be ‘social’ and how social connections change over time by integrating insights from developmental psychology, social psychology, and neuroscience. In her free time, she enjoys visiting contemporary art museums and beaches in LA!

Chang Lu
Ph.D. Student
Chang is a second-year doctoral student in the Social Connection Lab. She completed her B.A. at the University of California, Irvine, and her M.A. at New York University. Her research interests revolve around the interplay between social connections and information-sharing behavior, such as how individuals' desire for social connection drives information-sharing with others. In her spare time, she loves walking in nature-filled spots and urban landscapes.

Jacob Zimmerman
Lab Manager
Jacob graduated from Pomona College with a B.A. in Cognitive Science and dual minors in Psychology and Math. He is currently the lab manager at the Social Connection Lab. Within the lab, he is especially interested in exploring topics of connectedness and the collective mind in the context of communication tools. Outside the lab, he enjoys hiking, cooking, and music production.

Jay Campanell
Campanell: pronounced "Camp-Uh-Nell"
Undergraduate Research Assistant
Jay is a first-year undergraduate student studying Global Geodesign. He is interested in exploring how people feel connected in both physical and online spaces. Outside of the lab, he loves to play tennis, try new restaurants and cafes, and snorkeling.

Zack Culver
Undergraduate Research Assistant
Zack is a first-year undergraduate student at USC studying Behavioral Economics. He is very interested in a career researching the science behind real-world decision-making. Outside the lab, he enjoys playing water polo, skiing, and cooking.

Kylie Huang
Undergraduate Research Assistant
Kylie is an undergraduate student concurrently pursuing a B.A. in Psychology with a minor in Consumer Behavior and an M.S. in Applied Psychology. She is interested in learning more about social experiences that may drive consumer decision-making and purchase behavior. Outside of the lab she enjoys thrifting, practicing lagree, and having a good matcha latte.

Chanelle Scheffer
Undergraduate Research Assistant
Chanelle is a second-year undergraduate studying psychology and business administration. She is interested in exploring topics of persuasion and the effect of interpersonal relationships on health outcomes. Outside of the lab, she enjoys cooking and singing.

Lily Wu
Undergraduate Research Assistant
Lily is an undergraduate student double majoring in Applied and Computational Mathematics and Cognitive Science. She is interested in human cognitive functions and emerging neural technologies. Outside of lab, she enjoys hiking, painting, reading, and taking pictures of cats.
The Team Support

Mochi Baek
Mochi: pronounced moh-chee
Baek: pronounced “Bek”
Lab Mascot
Mochi completed his degrees in puppy class 1 and 2 and proudly sits for treats and pets. Mochi is an expert in social connection, and one of his favorite ways to achieving social connection is to sit on a human's lap while working very hard to chew a bone. He will gladly provide puppy support to all who need it on the days that he is in the lab. Outside of the lab, he enjoys running free at dog beaches.
Collaborators
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Joe Bayer, OSU
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Shannon Burns, Pomona College
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Jason Coronel, OSU
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Dani Cosme, UPenn
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Morteza Dehghani, USC
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Allison Eden, MSU
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Sara Grady, OSU
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Leor Hackel, USC
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Ava Q. Ma de Sousa, UCSB
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Payam Piray, USC
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Ralf Schmälzle, MSU
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Miriam Schwyck, Columbia
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Jonathan Stange, USC
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Hongbo Yu, UCSB
Lab Alumni
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Makayla Lui - former research assistant
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Preyashi Poddar - former research assistant